Spring Summer 2020 - BLESS THIS MESS
This collection draws from their signature “Re-Americana” aesthetic, a perspective that looks at American culture, art and history from a new angle, revealing both its flaws and beauty. BLESS THIS MESS is an inscription found in many family kitchens and dining rooms, but The Incorporated hopes to call attention to not only the simple messes around our homes, but the larger messes our country and world face daily. The brand aims to tear down some of the disguises wrapped around our definitions of “family,” exposing both the real hurdles that families face (sickness, jealousy, miscommunication, etc.) as well as the true grace that he sees in every relationship between a mother, daughter, father and son.
Never Leave The Room - Col. 8 Short Film from The Incorporated on Vimeo.