Fall Winter 2017 - TYPE BEAT

On November 16, 2011, “Pe$o,” a song by unknown artist A$AP Rocky was released.  After being re-posted on the October’s Very Own blog, equating a cosign from hip-hop artist Drake, the song would inspire musical artists in the hip hop community to rethink the characteristics that were necessary to achieve success, at all levels.  This confusion, mixed with the availability of the internet, affordability of equipment and the pressures of creating a personal brand, resulted in a number of strange phenomenons of the period of this research (2000-2017).  The most interesting among these is the TYPE BEAT SYNDROME, a behavior most commonly found in young men and women creating art, media and content and sharing it online.