The Incorporated enlists artist Cali Thornhill Dewitt as the frontman for their new campaign and SS18 collection, arriving in stores and online 4/23. This collection, titled DEBUT ALBUM, finds The Incorporated releasing new designs in their well-liked silhouettes as well as new designs and concepts. As their biggest collection to date, DEBUT ALBUM feels more ambitious but also very wearable, demonstrating the versatility of The Incorporated’s clothing. Whether wearing one piece or fifty, The Incorporated works. As evidence, they present “Cali Thornhill-Dewitt Takes It All Off.”
In this editorial and accompanying video, shot by Jerald Johnson and Lucas Chemotti respectively, Thornhill-Dewitt puts on, then removes, every piece of DEBUT ALBUM. This collection is inspired by the connection and intersection between music and fashion. If the Incorporated’s previous collections have served as mixtapes, this one serves as their DEBUT ALBUM, their true introduction. Split into two sections, Side A, “I Feel Like I’m Fixin to Die” represents a protest album while Side B, “I Want to Hold Your Hand” works as a project about the feeling of falling in love. DEBUT ALBUM attempts to represent the dichotomous feeling of at once being disappointed in one’s country and government, yet distracted by the more beautiful and confusing elements of life: youth, love and earthly delights.
Thornhill-Dewitt is the ideal individual to introduce this collection in “Cali Thornhill-Dewitt Takes It All Off.” Throughout his long career in music, art and fashion he has constantly demonstrated the influence of art on music and vice versa. The Incorporated’s DEBUT ALBUM and it’s inspirations find them exploring this exchange.